Impact 2020 Archive

News17 December 2020

MRS launches Impact 2021

The Market Research Society (MRS) has released its programme for its Impact 2021 conference, with statistician Sir David Spiegelhalter one of the keynote speakers.

Opinion4 May 2020

Looking back to look forward

Researchers can repurpose the past to build efficiency, innovation and trust as an industry. 

Opinion29 April 2020

Helping brands to help people to help the climate

Conversation on the climate emergency must be followed by action, and the insights industry is well placed to put its understanding of people to good use.

News13 March 2020

Why ethics matter more than rules in the IoT age

Market researchers must look at their use of data through an ethical lens as well as a legal one, or risk losing consumers’ trust in an age of ultra-connectiveness. 

News12 March 2020

Bernardine Evaristo: ‘I write the stories I feel need to be out there’

Katie McQuater

It’s important for authors to write beyond their own perspectives and demographics, Booker Prize winner Bernardine Evaristo has said.

News11 March 2020

What we know (and don't) about the future of Europe

Catherine Turner

Coronavirus may prove to be a “political gift” to the government by papering over Brexit’s “slow puncture”.

News11 March 2020

Intelligence Capital 2020: Building competitive advantage through research

Insight teams must move perceptions of being a company’s intelligence “gate-keepers” to being the enablers of democratised data across all areas of a business. 

News11 March 2020

Extinction Rebellion's Paddy Loughman on the promise in the peril

Catherine Turner

The market research industry should position itself at the vanguard of climate change action, according to Extinction Rebellion’s Paddy Loughman.

News11 March 2020

Caroline Criado-Perez: 'There is an urgent need for sex-disaggregated data'

Katie McQuater

Diversity is essential for research, as biased data has serious implications for how resources are allocated and products and services are designed, said Caroline Criado-Perez at the Impact 2020 conference.

News11 March 2020

Towards inclusive market research

Jane Bainbridge

Our industry is too white, middle-aged and straight, said Ali Camps, deputy chairman of Quadrangle, as she opened the panel discussion on inclusion at the MRS Impact 2020 conference yesterday.