Election 2019 Archive

News9 June 2021

Code of conduct published for Australian political polling

Liam Kay-McClean

The Australian Polling Council’s (APC’s) code of conduct for public opinion polling has come into effect following polling failures at the 2019 Australian election.

News4 June 2021

Conservatives fined by ICO for marketing emails

The Information Commissioner’s Office (ICO) has fined the Conservative Party £10,000 after it breached rules on direct marketing emails.

Feature3 February 2021

Market research and the mainstream: How can researchers tackle assumptions?

Elen Lewis

The EU referendum and the last general election betrayed a chasm in understanding between the mainstream population and the cultural elite. How can research break down assumptions?

Opinion21 October 2020

Reflections from 'red wall' voters

The tools of the research trade are essential for political parties to reconnect with once-forgotten voters.

Feature18 December 2019

Review 2019: Trends of the year

From climate change awareness to disinformation to industry consolidation, a cross-section of the research industry share their thoughts on the standout trends that have shaped the year.

Feature17 December 2019

Review 2019: biggest developments of the year

With Christmas just around the corner, a cross-section of the industry share their thoughts on what they deemed the most significant industry developments of 2019, from a resurgence of qual to artificial intelligence going mainstream.

News13 December 2019

Tories take majority in a strong night for the polling industry

The Conservative Party has won a majority in the general election, after winning in key Labour constituencies.

Feature11 December 2019

Election insights to understand GE2019

At a conference held by The UK in a Changing Europe and the British Election Study last week, academics shared their insights on some of the issues affecting the general election 2019. We take a look at some of the key takeaways on elections and voter identity.

News11 December 2019

Tactical voting and turnout crucial to election outcome

Jane Bainbridge

The day before the election, the nation is disillusioned and despondent, with undecided voters around the country struggling to choose who they disagree with least, according to research by BritainThinks.

News11 December 2019

YouGov MRP poll shows narrow Tory majority

YouGov’s final MRP poll of the general election campaign has pointed to the Conservative Party heading for an overall small majority, but a hung parliament is still a possibility.