Business-to-business Archive

News4 April 2024

Rainmakers integrated into Strat7 Incite

Liam Kay-McClean

Strategic research and planning consultancy Strat7 Incite has formally integrated Strat7 Rainmakers into its business as of this week, following the acquisition of Rainmakers by Strat7 last year.

News18 March 2024

Omni raises $20m funding

Business intelligence platform Omni has raised $20m in funding from investment firm Theory Ventures.

News7 March 2024

Business Intelligence Group rejoins MRS

The Business Intelligence Group (BIG) will be reintegrated into the Market Research Society (MRS) to form a network that aims to promote best practice in business-to-business (B2B) research. 

Opinion22 February 2024

Leveraging academia and working together can improve data quality

Striking the right balance in tackling data quality issues is like walking a tightrope, says Karine Pepin, but industry collaboration and leveraging academic research can help to navigate this complex problem.

Feature13 February 2024

Industry Report 2024: An independent perspective

Katie McQuater

As part of the Research Live Industry Report 2024, independent researchers share the challenges they are facing and what to expect from the research market in 2024.

Opinion8 February 2024

In a post-flex era, collaboration trumps specialisation

Annie Auerbach

The ability to collaborate has never been more necessary, so how can we embed collaboration into how we think, experiment and work with clients?

Feature5 February 2024

Industry Report 2024: Strengths and challenges – Making sense of a changing research sector

Katie McQuater

As part of the Research Live Industry Report 2024, Katie McQuater spoke to agencies and clients to find out what’s on the horizon for the year ahead.

News30 January 2024

Percentage of UK firms posting profit warnings higher than 2008

Over 18% of publicly listed companies issued profit warnings in 2023, with support services businesses posting the most warnings, according to data from EY-Parthenon, the strategy consulting arm of Ernst & Young.

News25 January 2024

Former Unilever exec Sthanunathan joins MRII board

Market Research Institute International (MRII) has elected Stan Sthanunathan to its board of directors, alongside other new members Tatyana Bacon, Katie Gross and Finn Raben.

Feature23 January 2024

How can researchers get the most out of AI?

Katie McQuater

Asking the right questions, keeping the person at the centre, and training AI in insight are key in applying AI in research, according to speakers at last week’s AI: Powering up consumer insights conference, held virtually by the Market Research Society. Research Live rounds up a few highlights from the day.