Business-to-business Archive

News11 November 2024

Majority stake in Redslim acquired by private equity firm

Swiss business intelligence and data management company Redslim has had a majority stake acquired by European private equity firm Astorg for an undisclosed amount.

News7 November 2024

Accenture buys enterprise planning consultancy Allitix

Accenture has acquired consulting and technology company Allitix, which specialises in financial planning and analysis, sales performance management and supply chain.

News31 October 2024

Sales intelligence platform Persana AI secures seed funding

Software company Persana AI has raised $2.3m in a seed funding round to grow its sales intelligence app.

News31 October 2024

NBA exec joins Insights Career Network advisory council

Research and insights support network Insights Career Network (ICN) has appointed Michelle Auguste, vice-president of global media insights at the National Basketball Association (NBA), to its advisory council.

News1 October 2024

A new relationship: Key themes from MRS B2B Research Conference

Liam Kay-McClean

The use of AI, the future of the agency-client model and the role of incentives were all part of the discussion at the MRS B2B Research Conference last week. 

News30 September 2024

B2B versus B2C: Same or different?

Liam Kay-McClean

B2B and B2C research have significant similarities but retain important differences in strategy and execution, the MRS B2B Research Conference has heard.

News3 September 2024

Harvard launches AI B2B insights tool

Technology marketing and PR agency Harvard has created an artificial intelligence (AI) business-to-business (B2B) insights-as-a-service (IaaS) service.

News1 July 2024

Study begins to understand insight sector employment landscape

Community support network Insights Career Network (ICN) has launched its hiring study, focusing on recruitment, hiring and job seeking trends in the insights industry.

News11 June 2024

Conor Wilcock named Europe MD of B2B International

Dentsu’s B2B market research agency, B2B International, has appointed Conor Wilcock as managing director in Europe.

News5 June 2024

'AI champion' for SMEs proposed as part of UK digital reforms

Jo Bowman

The UK government should appoint an ‘AI champion’ to help SMEs improve the way they deploy AI, the British Chambers of Commerce said today in its call to put “rocket boosters” under digital progress.