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Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Opinion
Get in your box: Assumptions in research
Putting people in ‘boxes’ based on their demographics can miss some of the individual quirks that have a greater bearing on their behaviour and preferences.
Bethan Blakeley
Opinion
On the same page
An annual survey of leading global businesses has highlighted the process of more companies becoming data-centric, with a huge 62% increase in those appointing a chief data officer, or equivalent, over the past decade.
Bethan Blakeley
Opinion
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Ray Poynter elected Esomar president https://t.co/MbOWcAondb #mrx #marketresearch
TikTok faces BBC and government phone restrictions https://t.co/At25zl9J6y #mrx #marketresearch
UKOM extends Ipsos online audience partnership until 2027 https://t.co/VFeAI00MFp #mrx #marketresearch
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Research Manager (Quant and Qual)
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Senior Research Executive – Consumer Psychology
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The world's leading job site for research and insight
Swarm Recruitment
Research Manager (Quant and Qual)
£28,000–£34,000
Hasson Associates
Senior Research Executive – Consumer Psychology
£28000–32000
Hasson Associates
Research Manager – Consumer Psychology
£37500–40000
Ray Poynter elected Esomar president https://t.co/MbOWcAondb #mrx #marketresearch
TikTok faces BBC and government phone restrictions https://t.co/At25zl9J6y #mrx #marketresearch
UKOM extends Ipsos online audience partnership until 2027 https://t.co/VFeAI00MFp #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Swarm Recruitment
Research Manager (Quant and Qual)
£28,000–£34,000
Hasson Associates
Senior Research Executive – Consumer Psychology
£28000–32000
Hasson Associates
Research Manager – Consumer Psychology
£37500–40000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Tigger type managers are good at climbing trees but not necessarily at getting down : beware https://t.co/7vzfBIF4gT
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON