Bethan Blakeley: Tearing down barriers

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Yet again, I find myself sitting here, staring at an empty page on Word, trying to work out how best to talk about the latest thing that’s annoyed me about our industry. Don’t get me wrong, I love working in research and analytics, but sometimes…

The source of my ranting this time is the colossal gap that is too often found between analytics and research, or even analytics and the rest of the world. A gap that, realistically, just shouldn’t exist; that makes my job, and many others’ jobs, much harder on a day-to-day basis. Yep – that one.
I was attending a talk by a respected analyst on a fascinating subject – and when she got to talking about the nitty-gritty of what she was doing and how she was doing it, there was an awkward pause. Her eyes shifted around the room, and then to the floor. She started her explanation with, “Well, I have to admit…”

Her confession? She ...