Bethan Blakeley: The power of instinct and context

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It seems wrong of me, as the analytics columnist for Impact, not to mention artificial intelligence (AI). I’ll be honest – I’ve been skirting around the topic for a while. The reality of writing for a quarterly means that my content is due to be with the editor about two months before it’s published – and that can be a real sticking point when it comes to topics that move fast. AI, as we’ve all seen, is certainly one of those topics.

On the news the other day, ChatGPT and AI, in general, were described as ‘the new industrial revolution’. That is big. Some things come and go in this industry; you hear buzzwords being thrown around and then suddenly disappear. AI is not one of those buzzwords. In fact, the noise just seems to be getting stronger and stronger, with more people asking questions and wondering what the fuss is about (and a large proportion wondering if they’ll lose ...