VIDEO27 October 2017

What is an ‘insight'? – industry leaders respond

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Five market research industry leaders define what ‘insight’ means.

In partnership with Voxpopme, Research Live will be publishing a series of vlogs from their monthly ‘Perspectives’ series  in which research professionals are posed a single question.

In this episode, the following people provided their answer to the question ‘What is an insight?':

  • Baileigh Allen, director of customer insight & analytics, Brandtrust
  • Nick Hague, chairman, B2B International
  • Nikki Lavoie, director, Mindsparke Research International
  • Andy Buckley, innovation director, Join the Dots
  • Adrianne Carter, managing director, D-Coded

You can watch the full series of videos on this and other themes on the Voxpopme Perspectives website.