The evolving role of online communities

Kathryn Blanshard, UK managing director of C Space, talks about how businesses can get the best out of online communities.

C Space partnered with the Market Research Society on the Customer Inside: A Practitioners Guide to Online Communities. Its UK managing director, Kathryn Blanshard, talks to Jane Bainbridge about how online communities have changed over the past 20 years, the unexpected findings from the report and what’s needed going forward for this type of research.

You can download the ‘Customer Inside’ report here.