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VIDEO6 July 2016

GfK’s Hartmann on what market research can learn from tech

Data analytics Europe Financials Innovations Opinion Trends UK Video

The latest in a series of video interviews with industry leaders sees GfK CEO Matthias Hartmann discuss with Bronwen Morgan how the market research industry can market itself to attract new talent in a competitive environment. 

In this interview with Research Live, GfK CEO Matthias Hartmann talks about his experience of joining a market research company from a technology background, and offers his thoughts on attracting new talent to the industry in order to address potential skills shortages in data and marketing sciences.