OPINION27 September 2017

View from Silicon Valley

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Data analytics Impact North America Opinion

Client-agency relationships in industries awash with data are changing, as there are more ‘whats’ than ‘whys'. Matt Taylor gives his three pointers to achieving the best client-agency relationships.

Talk to different insight teams in Silicon Valley and you’ll find that researchers are increasingly faced with a million ‘whats’ and very few ‘whys’. It’s great to have data describing what’s happening within your product but – without ...