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OPINION9 June 2017

View from silicon valley

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Impact North America Opinion Technology UK

Technology and industry trends may change around the world, but one topic remains at the top of the agenda for every conference and working session in our industry, wherever you are: storytelling. And for great storytelling, we need ever more beautifully designed debrief slides – right?

Our industry’s fascination with the art of storytelling – or the science of it, depending on your perspective – isn’t new. Storytelling is a rebranding of the single most vital skill for a researcher: persuasiveness. 

That’s not to say ...