Research . Opinionated . Insightful

A blog about words we sometimes find daunting or dull: profit, productivity and ROI. It’s about the initiatives necessary to drive these in market research and why simplistic tactics can be self-defeating. Authors Alastair Gordon and David McCallum have worked at senior levels in market research around the world, and are currently partners in Gordon & McCallum, a business consultancy specialising in the Market Research industry.