OPINION8 January 2020

In praise of social identity theory

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Behavioural economics Opinion

Crawford Hollingworth explores how social identity theory can be used to influence people’s behaviour, from increasing voter turnout to encouraging more physical activity.

Human beings are social creatures; our attitudes and actions tend to be heavily influenced by those of others, and in almost all societies there are unwritten rules about what behaviours are acceptable (or not) within specific group settings. Consequently, ...