OPINION28 April 2020

The limit of reading facial movements

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Behavioural economics Features Impact Technology

Crawford Hollingworth, co-founder of The Behavioural Architects, looks at the pitfalls of researching facial response. 

Have you ever misunderstood someone’s mood or reaction? You thought you’d read their face perfectly, yet hours or days later found that they had been experiencing completely different emotions. Rather than anger or disgust, they were actually both sad ...