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OPINION7 April 2015

Emotional execution

Opinion Video

In the second of a series of video blogs looking at different methodologies for video content evaluation, BrainJuicer’s John Kearon talks to UM London’s Michael Brown.

Ad Diagnostics is a series of interviews with some of the biggest thinkers in London’s advertising and media research industry. The project’s mission is to explore different methodologies in evaluating how effective a piece of TV or video creative is.

For this second interview, John Kearon, founder and chief juicer at BrainJuicer, shared his point of view.

Michael Brown is senior insight manager, UM London