This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

OPINION10 October 2019

Data direction from the top

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Data analytics Impact Opinion UK

Data must be valued by those leading organisations so there is sufficient investment in the infrastructure writes Nielsen’s UK analytics director, James Oates. 

I am often asked by senior client contacts what is best practice for providing insight and creating an environment for success. Increasingly, my response is to look in the mirror – be the one who evangelises the data and analytics. ...