OPINION14 September 2020

Time to show the best side of analytics

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James Oates

Covid-19 Impact Opinion

James Oates, UK analytics director at Nielsen, looks at the role analytics can play in recovery. 

Another family ‘Zoom quiz’ comes to an end and the evening turns into a debate about the latest debrief from the government. My household is watching the daily presentations fuelled by data, delivered in PowerPoint slides and with recommendations created ...