OPINION14 September 2020

Time to show the best side of analytics
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James Oates, UK analytics director at Nielsen, looks at the role analytics can play in recovery.

Another family ‘Zoom quiz’ comes to an end and the evening turns into a debate about the latest debrief from the government. My household is watching the daily presentations fuelled by data, delivered in PowerPoint slides and with recommendations created ...

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Time to show the best side of analytics
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.