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OPINION29 October 2018

Cutting through the data fog

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Data analytics Impact Opinion UK

Connected data approaches mean faster, smarter and more coordinated decision-making argues Nielsen’s UK analytics director, James Oates.

I’m borrowing from Charles Dickens here, but the vast expanse of data available to us can feel overwhelming at times, and the challenge of interpreting it like wading through the foggy landscape he once described in Bleak House. As ...