Cardiff’s Red Dragons rise again
The Red Dragons of Cardiff City have risen from the flames they were consigned to. In what can only be described as a double-U-turn, the football club’s owners backtracked on their decision not to rebrand the club and have announced that as of next season, the team will play in red shirts bearing a new badge featuring a red dragon.
Football fans were sick as parrots when the Bluebirds’ owners proposed to change the club’s colours and its nickname in a bid to attract more supporters from Asia last month. But despite all the negative feedback last time around, the rebrand is going ahead.
Click here to read what three researchers thought about the original plan and leave us a comment on how you think fans will respond to the latest news.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments