NEWS19 July 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Starcom MediaVest and ZenithOptimedia have signed “multi-year” ratings and software contract renewals with Arbitron.
The new deals provide the duo with access to monthly reports in all portable people meter radio markets, data reports for all diary markets as well as Radar, Nationwide and Tapscan web services.
The Radar report is published four times a year and provides estimates of national radio listening figures, while the Nationwide report is published twice a year and provides clients with information about the demographic composition of radio audiences. The Tapscan online tool gathers information about radio stations and allows users to compare a station’s audience with, for example, magazines and newspapers.
Arbitron said that the Publicis-owned agencies had been clients for “many, many years”. Eight other agencies owned by the communications group – Zenith Media Services, Optimedia International US, Conill Advertising, Bromley Communications, Burrell Communications Group, Martin Retail Group, Spark Communications and Tapestry Worldwide – are covered by the agreement and will receive some or all of the services.
Starcom MediaVest senior vice president Helen Katz said: “Radio continues to be an effective medium for marketing and advertising and our agreement with Arbitron gives us the data we need to help our clients advance their campaigns.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
NatCen makes two appointments https://t.co/2kv35kgeVq #mrx #marketresearch
Listen + Learn Research lands Earthshot Prize gig https://t.co/r72fJbYQMD #mrx #marketresearch
Mystery shopping firm Dive snaps up Poland’s MRtec https://t.co/9JyqO4uaNN #mrx #marketresearch
The world's leading job site for research and insight
University of Edinburgh
Market Insight Manager
Grade UE07
Resources Group
Senior Behavioural Science Consultant – Leading Innovation Consultancy
£50–60,000
Resources Group
Qual / Quant Research Exec – Insight and Strategy Consulting
up to circa £33,000 + Benefits + Bonus + Flex working
RT @iview_studios: Bookings for Insight Alchemy #2023, the MRS Annual #Conference, are now #open! i-view is #thrilled to announce its spons…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments