He was previously global sales and marketing director, responsible for setting up the company’s regional sales structure.

The company said Ovaere (pictured) will now focus more of his time on the brand, product marketing and key partner relations. The strategy is to expand expertise in the digital space in order to support the company’s next stage of growth.

ZappiStore’s CEO Stephen Phillips said: “Christophe’s vision, energy and skillset, have been instrumental in the initial stages of ZappiStore’s growth. His enthusiasm and deep sense of responsibility towards our clients and partners, will result in a genuine customer-centric brand and marketing.”