The tracker will provide monthly consumer sentiment to users to help understand how consumers respond to a brand in-market, data collection and tracking taking in at least 400 responses a month.

Factors measured by the tracker include awareness, consideration, loyalty and category behaviour, as well as competitor benchmarking.

Aaron Kechley, chief executive at Zappi, said: “Marketers have long been stuck with outdated, expensive trackers that only capture moments in time, but consumers move faster than that.

“When you connect brand health, advertising and innovation in one ecosystem, teams are able to test more, act faster and double down on what moves their brand.”