NEWS26 August 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Ad testing company Zappi has appointed Keurig Dr Pepper’s Lindsey Gladden as senior product manager, responsible for shopper insights.
Gladden (pictured) has been consumer and innovation insights manager at Keurig Dr Pepper since late 2019, working on Dr Pepper, Crush and Schweppes.
At Zappi, she will lead the company’s efforts to build a shopper insights pillar and design approaches to help clients develop better shopping experiences.
Prior to Keurig Dr Pepper, Gladden held roles within PepsiCo's demand accelerator (DX) shopper insights team, Verizon and Kantar Millward Brown.
Ryan Barry, president, Zappi, said: “Lindsey is an expert in the past, present and future of consumer shopping. We’re excited to have her join the Zappi team not just for her incredible skill, but also the talent she’ll bring to our company’s culture.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
"If it doesn’t link to a business question, ask yourself why you are doing it. It’s about taking a pause." Reckitt… https://t.co/uNI5juP6zg
Kada Research expands management team https://t.co/tawopVAa6P #mrx #marketresearch
Map launched to pinpoint how parliaments access research https://t.co/J5ECulR1Kc #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Study Coordinator/Project Manager – Behavioural Science Consultancy
c. 35,000 (18 Month contract)
Spalding Goobey Associates
Head of Culture/Trends – Insights & Strategy Consultancy
£90 – 100,000 + Bens
Resources Group
Strategic Insights Consultant (Consumer Strategy) – Strategic Insights Consultancy
c. £50–70,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
#costofliving: Testing the resilience of the global #consumer 23 Feb 2023 11am-12pm #professional #webinar… https://t.co/p74bKIWr4S
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments