NEWS28 May 2010

YouTube adds Moderator tool for user feedback and debate

North America

US— YouTube this week rolled out new functionality to allow users to create and house online discussions within their own channels – effectively adding crowdsource capabilities to the online video site.

The Moderator add-on makes it possible for channel owners to set topics or questions for their subscribers to answer or debate, while answers themselves can be rated by other users to provide a ranking of the most popular responses.

In its introduction to Moderator, YouTube says the tool can be used “to collect questions for an online interview, ideas for a topic you’re thinking about, or feedback on a video you’ve created”, and its the latter that may prove most intriguing for brand and media owners – many of whom already have their own YouTube channels, through which they upload new adverts, programme clips and entire shows.