YouthSight unveils youth tracking tool
SYN, which launches on October 5, will conduct 1,000 interviews every two months. It will provide information on spending habits, media usage, career aspirations and lifestyle decisions, along with other insights.
The product includes quarterly presentations and in-house presentations from YouthSight researchers.
“SYN is the result of feedback from insight and marketing directors who’ve shown us their appetite for reliable and fresh youth data on demand,” said Josephine Hansom, YouthSight’s head of youth research and insight.
“SYN provides easy to access but comprehensive research that can be used in reports, proposals and meetings.”
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