NEWS8 April 2010

Youth Dynamix to offer snapshot of African youth

Middle East and Africa

SOUTH AFRICA— WPP-owned youth marketing and research agency Youth Dynamix is launching a new survey into 18-25 years old in Sub-Saharan Africa.

The new Snapshot of Africa survey will be published three times a year and promises to provide marketers with continuous insights into youth lifestyles across seven countries.

Questionnaires will be fielded in Ghana, Kenya, Nigeria, Senegal, South Africa, Uganda and Zambia.

Youth Dynamix said that the new survey would provide clients with insight into “the core lifestyle areas of the 18-25 year old market”.

The firm said that the region’s 15-24 year old market will number 200 million people by 2015 and will have “an immense influence over family, friends and the community” as well as considerable purchasing power.