Ayres (pictured) previously led strategic sales at The Future Laboratory and held global sales leadership roles at Protein Studios, and has experience in AI and strategic growth.

Human8 is also expanding its global customer success team with the appointment of three regional customer success directors across Europe, Middle East and Africa (Emea), the US and Asia-Pacific.

The three roles will support the company’s community platform business, which aims to provide qualitative insight at scale.

Annelies Verhaeghe, chief platform officer at Human8, said: “Our clients operate globally and demand cutting-edge capabilities that are not only compliant but continuously evolving.

“Our new customer success directors will ensure clients are always up to speed with what’s possible.”

Ayres said: “The work Human8 delivers speaks volumes – the longevity of our client partnerships shows the impact of truly understanding and anticipating lasting change.

“I’m especially excited to collaborate with new clients across Emea that are seeking to bring their consumers closer and understand the impact of cultural shifts on their brands.”