NEWS20 June 2011

YouGov Siraj launches Pakistan panel

Middle East and Africa

UAE— Online researcher YouGov Siraj has launched a proprietary, research-only panel in Pakistan and has already signed up 10,000 respondents.

The firm said the panel was built in response to client demand to understand the growing middle class in the country, and plans to build membership up to 30,000 respondents by the beginning of 2012.

YouGov Siraj CEO Sundip Chahal said: “Given our background and opinion polling heritage, we believe we are uniquely positioned to be able to understand and accurately portray the voice of the Pakistani people, through our own polling.”

With the addition of the new sample in Pakistan, YouGov Siraj now operates panels in 19 countries across the Middle East and North Africa region.