YouGov launches online survey tool

The tool, YouGov Collaborate, allows users to build online surveys themselves through the company’s Omnibus service, with results available to view and analyse in real-time through live reporting.

The dashboard will also offer access to guidelines and a researcher in case support is necessary. It is currently being developed across all of the company’s Omnibus survey services.

Ben Glanville, UK head of data services at YouGov, said: “The online dashboard and live reporting will save time and allow users to gain insights quicker, which are easy to share across the business.”