NEWS7 May 2019

YouGov and Cambridge partner on populism research

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UK – YouGov has released the first in a series of annual surveys on globalism and populism in partnership with Cambridge University and the Guardian.

The project is being led by the YouGov-Cambridge Centre, a joint research hub run by YouGov and the university’s Department of Politics and Political Studies.

YouGov surveyed 25,325 people across 23 countries in Europe, the Americas, Africa and Asia for the first study. Surveys were carried out online, with fieldwork undertaken between 28th February and 26th March 2019.

The findings from this year’s survey are being published by the Guardian in a series exploring populism.

Stephan Shakespeare, chief executive at YouGov, said: “The rise in populism and the issues and events that have taken place in the last decade have provided practitioners a plethora of data points to develop an extensive, multidimensional survey, which can correlate attitudes and behaviour across myriad areas of life: from politics and democracy to food, travel and technology; from soft power and supra-nationalism to consumer habits and the environment.”