NEWS11 September 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS11 September 2018
UK – YouGov and cross-media measurement company RealityMine have signed a global agreement to integrate RealityMine behavioural data into YouGov data products and custom client projects.
The three-year deal will add data on consumers’ video usage on mobiles, tablets, PCs and apps to YouGov’s segmentation and media planning tool Profiles.
Media planners using the tool will be able to target users of Netflix and Amazon Prime Video based on viewing behaviour and the service will include insights on the impact of subscription video on-demand on audiences and distribution channels.
Andy Morris, chief innovation officer at YouGov, said the partnership would bring “greater granularity and accuracy” to multi-channel data sets.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
“I wrote down a list of things that matter to me, in four categories – relationships, health, leisure and work. I d… https://t.co/MalB9p0olB
The number of profit warnings issued by UK-listed companies increased by 50% year-on-year in 2022, according to res… https://t.co/arjNoUjS2z
Cynozure bolsters US team https://t.co/eXWTCHXiKx #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Behavioural Scientist – Insight Consultancy
£40–60,000 + good benefits
Resources Group
Qualitative Associate Director – Gaming, Tech & Telco – Boutique Agency
£45–£60,000 + good benefits
Resources Group
Associate Director – Mixed Methods – International Strategic Agency
£50,000–£60,000 + good benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @CatsProtection: Gorgeous #MatureMoggy Rose is looking for a new home after she sadly lost her owner. She is a very sweet natured #cat a…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments