YouGov acquires Decision Fuel

According to the news release on the London Stock Exchange, “the acquisition is consistent with YouGov’s strategy of extending its reach to emerging markets.”

Decision Fuel has offices in Hong Kong, Shanghai and Singapore as well as its own proprietary platform for mobile-based research.

YouGov CEO Stephan Shakespeare (pictured) said: “Decision Fuel will help us to expand our Group’s business rapidly in the vital China and SE Asia markets that our clients are already asking us to serve.

“Decision Fuel’s mobile technology will also allow us to develop our mobile offering. We are very pleased to add Decision Fuel to our growing global network.”