NEWS18 September 2015

YouEye launches end-to-end qual solution

North America Technology

US — YouEye has launched an end-to-end qual solution using prescriptive analytics.

The new platform uses prescriptive analytics to allow users to design and program studies, source panels and execute research projects online. The solution also automates coding and analysis, and provides tools to allow instant sharing of insights.

“Prior to the launch of the prescriptive analytics platform, market research was a heavily time-intensive and manual endeavour,” said Malcolm Stewart, CEO of YouEye.  “Our solution empowers users to conduct rapid, targeted market research that yields incredibly valuable insights.

“Existing tools charge an equivalent fee to return nothing but raw video with no coding or analytics capabilities. Our platform is a game-changer in today’s data-driven marketplace.”