NEWS8 May 2013

YFind launches shoppers analytics dashboard

Asia Pacific Data analytics North America

SINGAPORE — YFind Technologies has launched a shopper analytics dashboard powered by its indoor positioning system.

TheRetailHQ uses positioning technologies via consumers’ mobile phones to pinpoint a shopper’s specific location inside a store allowing metrics such as new versus repeat customers, dwell-time and where shoppers are spending time in a shop.

In a statement, YFind said: “Using TheRetailHQ, retailers can generate quantifiable, traffic-based ROI for advertising and promotional campaigns, with technology that accurately measures the effectiveness of marketing programs based on real footfall data.”