TheRetailHQ uses positioning technologies via consumers’ mobile phones to pinpoint a shopper’s specific location inside a store allowing metrics such as new versus repeat customers, dwell-time and where shoppers are spending time in a shop.

In a statement, YFind said: “Using TheRetailHQ, retailers can generate quantifiable, traffic-based ROI for advertising and promotional campaigns, with technology that accurately measures the effectiveness of marketing programs based on real footfall data.”