Through this partnership, businesses can more easily direct their customers to any precise location using a unique combination of three random words: a what3words address. For example, ///bands.villa.swung identifies a three-metre square on Primrose Hill with a panoramic view of London.

Yext customers who install the What3words app will automatically add What3words addresses to each of their location entities and can sync this new information across the Yext Publisher Network. 

Yext syncs critical business information to more than 100 million listings and pushes over a billion updates annually across the industry’s largest network of direct integration partners. These include platforms such as Google, Amazon Alexa, Apple Maps, Facebook, and many others.

Commenting on the joint venture, Fernando Oliveira, vice-president of data and product partnerships at Yext, said: “A traditional street address will not always direct you to a location’s front door, and business owners will often drop a map pin onto the centre of a building’s physical footprint and call it a day.

“With What3words, Yext customers can now tell users exactly where they need to go in the simplest way possible. This level of detail will help businesses dramatically improve navigational experiences and will differentiate brands in an increasingly digital landscape.”

What3words co-founder and chief executive Chris Sheldrick added: “We’re proud to integrate with a platform that has been a pioneer in the local listings space for over a decade.

“With Yext, we can expand the reach of our transformative technology and deliver the benefits of precise address information to thousands of businesses worldwide.”