Yabble uses AI personas for creative testing tool
The tool, part of the company’s Virtual Audiences platform, allows users to upload static creative assets and get feedback from AI personas representing target audiences.
Other features include identifying which elements of an image drive appeal and purchase intent, and suggestions from the personas on how to improve underperforming concepts.
Yabble said that potential uses for the tool include concept testing, feedback on creative territories, design testing and hypothetical scenario forecasting.
The Virtual Audiences platform on which the tool is located focuses on concept testing, covering areas such as packaging designs, advertising campaigns and new product ideas.
New Zealand-based audience insights business Yabble was acquired by YouGov last year for around £4.5m to help integrate AI into its data products.
Kathryn Topp, chief executive and founder at Yabble, said: ”For the first time, Yabble users can test creative with AI personas that can comprehend and react to concept images. Our AI image-based concept testing is fast, scalable, and gives clients the confidence to move from concept to execution with clarity.”
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