NEWS20 February 2014

WWE creates new role to wrestle with data

North America People

US — Wrestling giant WWE has appointed Tandy O’Donoghue as executive vice-president of strategy and analytics.

In this newly created role, she will be responsible for overseeing corporate strategy, corporate and business development and data analytics.

O’Donoghue will report to WWE’s chief strategy and financial officer George Barrios, and will work with company executives to identify and execute initiatives, including the global rollout of WWE Network, the development and execution of WWE’s long-term gaming strategy, and its global content monetisation initiatives.

WWE says she will also lead efforts to secure strategic equity investments and partnerships, and will provide leadership for the use of data analytics to support decision making across the company.

O’Donoghue previously served as WWE’s senior vice-president of affiliate relations and business development, where she was responsible for the day-to-day management of WWE’s pay-per-view business as well as the development and launch plans for WWE Network.