Ghazi (pictured) was previously managing director of global partnerships for Data Alliance where he was responsible for partnership strategy including Data Sift, Facebook, Factual and Spotify. He was also looking after team expansion into India and Indonesia.

Nyhan will remain on the Data Alliance Board were he will represent Kantar and continues as chairman of Lightspeed and chief digital officer at Kantar.

Nyhan said: "The Data Alliance team measures its success by connecting people with similar data needs and in support of WPP clients, operating companies and partners. Anas has proven he can identify the needs, fill the gaps creatively, and get things done in diverse situations."