NEWS2 September 2014

WPP’s Aqua acquires Applogix

M&A Middle East and Africa News

SOUTH AFRICA — Aqua, the WPP-owned digital marketing agency, has bought marketing technology business Applogix in South Africa.

Applogix — which offers web and mobile application build, front end development, ecommerce and user experience design, and has clients including MTN, Standard Bank and Shell — was established in 2005 and employs about 20 people in Johannesburg. Applogix’s unaudited revenues were ZAR 10.3 million, with gross assets of approximately ZAR 2.8 million (year end to February 2014 ).

The company said the acquisition would strengthen Aqua’s ability to provide clients with leading edge technical solutions, especially in the mobile and ecommerce space. Aqua is South Africa’s largest digital agency and part of Wunderman.