This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS19 July 2010

WPP takes stake in digital ad measurement firm Moment Systems

Asia Pacific M&A

CHINA— WPP Digital, the WPP group’s digital investment arm, has bought a minority stake in Leading Smart Holdings, which in turn owns a controlling interest in Beijing-based digital ad measurement agency Moment Systems.

The firm invested in a series A preferred share round of funding alongside private equity house Redpoint Ventures.

Moment Systems was formed in 2006 and currently employs 90 staff.

Last year it agreed a licensing deal with WPP-owned research agency Millward Brown, giving MB’s clients access to its digital advertising monitoring system, which is built around a database of some 250m Chinese internet users.

Specifics of the financing have not been disclosed. WPP characterised the investment as part of its strategy to invest in fast-growing markets and “strengthen its capabilities in digital media”.

@RESEARCH LIVE

0 Comments