WPP launches Truffle Pig with Snapchat and Daily Mail

Truffle Pig will offer content planning, development and creation for brands across digital media sites and platforms.

Announced at the Cannes Lions advertising festival, Alexander Jutkowitz, managing partner, Group SJR, has been appointed as Truffle Pig’s CEO.

Truffle Pig will use DailyMail.com, Elite Daily and Snapchat as test beds for original concepts in story-driven marketing, but its content and services will extend to any digital properties wanted by client brands. Truffle Pig will work closely with Snapchat to create ‘3v’ (vertical video view) ads on Snapchat.

Sir Martin Sorrell, founder and CEO of WPP, said: “In a digital world overflowing with content, consumers crave quality. A next-generation company, Truffle Pig combines media, content and user experience to satisfy people’s appetite for great storytelling – and inspire brand engagement, loyalty and sales.”

It will initially launch in the US, with headquarters in New York City, and will use Snapchat’s video production space in Los Angeles.