WPP acquires healthcare media agency CMI

CMI is a provider of media investment management and non-sales force promotional strategy, planning, customer insights and data solutions to the healthcare and life sciences industries. The agency employs 210 people and has four offices in the US. Its unaudited revenues were US$38m as of December 31, 2015. 

As part of the acquisition, Ogilvy CommonHealth Medical Media, the media practice of WPP’s wholly-owned Ogilvy CommonHealth Worldwide, will become part of CMI. CMI will become a media investment management hub for GroupH, the parent company for WPP’s healthcare specialist companies. 

Terms of the deal have not been disclosed.