NEWS5 March 2020

WPP acquires data science firm Sandtable

Data analytics M&A News UK

UK – WPP-owned GroupM has bought data science company, Sandtable, for an undisclosed amount.

Founded in 2009 by CEO, Andrew Skates, Sandtable specialises in behavioural analytics and advanced simulations. It is headquartered in London employing data scientists, software engineers, behavioural scientists and strategic planners. It is a specialist in Agent Based Modelling (ABM).

Sandtable will be integrated into GroupM’s technology practice.