Woolworths buys half of Quantium

The A$20m stake allows Woolworths to examine customer-shopping habits outside of its stores through Quantium’s range of data, analytical, media and software services as well as providing customer insights to Woolworth’s suppliers.

The move will also allow Quantium access to the company’s de-identified shopping data, taken from its loyalty, debit and credit cards, which will be processed and sold to clients including eBay, IAG, Telstra and Qantas.

In addition, Quantium said the relationship would enable it to extend its services to existing and new clients as well as new markets including consumer-packaged goods.

Pictured: Quantium director Tony Davis