NEWS3 May 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
AUSTRALIA — Woolworths has bought 50% of market and financial analytics company Quantium.
The A$20m stake allows Woolworths to examine customer-shopping habits outside of its stores through Quantium’s range of data, analytical, media and software services as well as providing customer insights to Woolworth’s suppliers.
The move will also allow Quantium access to the company’s de-identified shopping data, taken from its loyalty, debit and credit cards, which will be processed and sold to clients including eBay, IAG, Telstra and Qantas.
In addition, Quantium said the relationship would enable it to extend its services to existing and new clients as well as new markets including consumer-packaged goods.
Pictured: Quantium director Tony Davis
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Manager – Social Research
Resources Group
Resources Group
Insights Editor (Research Manager) – Leading Information Group (Professional Services)
c. £38,000 (negotiable)
Resources Group
Senior Evaluation Consultant – Social Research (Crime, Employment, Education, Social Care)
£Excellent + Benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments