NEWS19 November 2014

Women embrace connected living tech

Healthcare News Technology UK

UK — The Internet of Things (IoT) has female appeal with four in five women ( 83%) saying they will actively use connected technology in their daily lives although security remains an issue, according to a study from online research and survey tech provider, Toluna.

Overall almost three-fifths of UK consumers ( 58%) said they are either ‘very excited’ or ‘quite excited’ by the new technology and nearly half ( 45%) were enthused by the prospect of saving time.

And women are more excited by this technology than men, with two in five ( 41%) believing it will help them organise their lives, and a third ( 34%) feeling it will prevent them forgetting things.

For healthcare, the study found that substantially more UK women ( 44%) than men ( 32%) would use the IoT (examples include smart medicine bottles automatically arranging healthcare appointments and repeat prescriptions). And more women than men would use the IoT to boost fitness – monitoring workouts and consumption, as well as sleep patterns ( 36% and 25% respectively).

More than half of all UK consumers ( 51%) regardless of age, gender or income bracket, would like to see connected household appliances taking control of the day-to-day chores – such as fridges that inform consumers when groceries are running low. This adoption rate was similar in the US ( 49%).

But nearly nine out of ten British women raised concerns about security, with 87% fearful that hackers would access their personal data.

The survey was conducted in October 2014 among 1,000 adults ( 18+) in the UK and US respectively. Respondents were selected from among those who have agreed to participate in Toluna surveys. Figures for age, gender, education, income, employment, and region were weighted to bring them into line with their actual proportions in the online population. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated.