Women driving mobile internet use

While 49% of all women’s internet time in the UK is on smartphones ( 59% for 18- to 24-year-olds) it is only 39% of men's. For men, PCs and laptops are used more often for internet use, accounting for 48% of their internet time (for women, it was 35% on these devices).

Julie Forey, director of insight, UKOM said: "The old cliché that women spend more time than men on the phone turns out to also be true for internet use. Understanding how consumers’ online behaviour differs by platform can help agencies and advertisers plan campaigns more effectively."

The data also reveals that women’s smartphone time most outweighs men’s on social media, retail and games website/apps.

The comScore data was based on measuring internet behaviour across devices on a panel of 75,000 people and census network including tagging more than half of the UK’s 250 most popular websites and a selection of high volume apps.