NEWS5 December 2011

WiTH Collective and Shoutlet team up in Australia

Asia Pacific M&A

AUSTRALIA— Digital marketing and analytics agency WiTH Collective has signed a partnership and distribution deal with US-based social media technology firm Shoutlet.

Under the agreement WiTH will use Shoutlet’s technology to scale its social media offering in Australia and New Zealand in order to help clients manage and measure social media marketing communications.

WiTH director Dominique Hind said: “We’ve spent time evaluating different technologies and after meeting the Shoutlet team recently in the USA, we believe Shoutlet is the most cost competitive technology that will allow brands to monitor and moderate social media environments as well as deploy, track and evaluate campaigns at breakneck speed.”