The Shoutlet technology is used by clients including American Family Insurance, plastic cup maker Solo and bike firm Cannondale to share branded content via email, SMS, video, podcasts or RSS feed and measure its performance based on impressions, engagement levels and influence.

Steve Miller, managing director of investor Origin Ventures, described Shoutlet as “a game-changing technology that empowers brands to market themselves with maximum impact through all major social media outlets”.

“We see tremendous potential for the platform and for Sway, as all companies looking to manage and coordinate their social media internet marketing are potential customers,” said Miller.

Origin co-led the Series A financing round alongside Leo Capital Holdings. In 2007, Sway raised seed funding of $1.2m. The Wisconsin-based firm opened a European office in Sweden in June 2008.