NEWS12 July 2017

WIRe and MRS form partnership

News North America UK

UK – Non-profit organisation for advancing women in market research, Women in Research (WIRe) has formed an alliance with the Market Research Society.

The two organisations will co-produce and promote special events and share resources for professionals in the industry. MRS will have the support of WIRe’s 50/50 Initiative speaker programme, with its commitment to ensure gender parity on our industry’s public speaking platforms. The WIRe community, promotions and programming will be supported by MRS in the UK.

Jane Frost, CEO of the MRS, who also sits on WIRe’s Global Advisory Board, said: “We’re all working toward a common goal of moving the research sector forward through innovative thinking, advocacy and opportunity. Promoting a culture of inclusivity, ensuring all types of talent are encouraged in our sector is important to MRS.”

Kristin Luck, founder of Women in Research, added: “WIRe and MRS share many of the same strategic objectives when it comes to diversity and inclusion in our industry. This partnership is an important step toward our ability as an organisation to deliver measureable global outcomes.”