NEWS6 September 2012

WideOrbit buys research and intelligence software firm OneDomain

M&A North America

US— Advertising management software developer WideOrbit has acquired OneDomain, a firm that develops research, business intelligence and media planning software for ad agencies and televison and radio stations.

Formed in 2001, OneDomain provides software that allows media owners to analyse ratings and target their approach to selling TV and radio time slots to advertisers.

WideOrbit said that OneDomain would be integrated into its WO Traffic platform – software designed to help clients manage their traffic, sales and billing. Around half of OneDomain’s clients already use the platform, the company said.

Eric Mathewson, founder and CEO at WideOrbit, said: “OneDomain has a great reputation for building quality software products and we are excited to have their talented team join WideOrbit.”